Pakistan failing to market Himalayan Pink Salt

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Resellers, including India, sell it at a much higher price internationally

Himalayan Pink Salt, also known as Himalayan crystal salt, is a type of rock salt that is mined from the Salt Range mountains in the Punjab region of Pakistan. The salt is believed to be millions of years old and is known for its pinkish hue, which is caused by the presence of trace minerals such as iron, magnesium, and potassium.

One of the key health benefits of Himalayan Pink Salt is its high mineral content. Unlike regular table salt, which is highly processed and often contains additives such as anti-caking agents, Himalayan Pink Salt is a natural source of minerals that can support a range of bodily functions.

For example, the high magnesium content in Himalayan Pink Salt can help to regulate blood pressure and improve heart health, while the potassium content can support healthy nerve and muscle function. In addition, the iron content can help to prevent anemia, and the trace minerals in the salt can help to support healthy skin, hair, and nails.

Another potential health benefit of Himalayan Pink Salt is its ability to promote relaxation and reduce stress. The salt contains high levels of negative ions, which are thought to have a calming effect on the body and mind. Some people even use Himalayan Pink Salt lamps in their homes to create a soothing atmosphere and promote relaxation.

Despite the international recognition of the salt, Pakistan has struggled to market the product effectively. As a result, the majority of Himalayan Pink Salt is exported to India, where it is processed and packaged for resale at a higher price. This has created a thriving industry in India, with many companies marketing Himalayan Pink Salt as a premium health food product.

There is a growing interest in the health benefits of Himalayan Pink Salt among consumers around the world, which could help to boost demand for the product in the coming years. As more people become aware of the unique properties of Himalayan Pink Salt, it is likely that the industry will continue to grow and evolve, benefiting both producers and consumers alike, therefore, Pakistan has a good opportunity to earn valuable foreign exchange through it.


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